APOD Consultants...

Jake Farr

Jake Farr is a chartered occupational psychologist and coach with 15 years’ experience of working with people, teams and organisations in varied sectors both locally and internationally, helping them to achieve remarkable things.

After graduating in Psychology from Leeds University Jake went on to read Applied Psychology at the University of Wales, College of Cardiff. Her early career was spent working in the voluntary sector, challenging the then accepted wisdom around working patterns and styles. She worked as an in-house consultant in the Post Office before becoming independent in 2000 and more recently forming Alchemy Personal & Organisational Development Ltd.

Jake is an accredited Master of Managed Change from La Marsh & Associates, and accredited to use many psychometric tools including the MBTI and Hogan Series.

In addition to her training and work in business psychology, Jake has studied and trained extensively in Tantra. Likened by scholars to Jung’s ongoing process of realisation, Tantra similarly asks us to embrace, discover and know ourselves fully. Although they approach this process from opposite sides of the world there are many ways that Tantric practices and western psychology coincide and enhance each other. Jake’s work and the inspiration for APOD is one manifestation of this.

Jake is known for working in depth with clients. She brings together her deep understanding of human psychology with techniques from the emerging field of positive psychology. Her great warmth enables her to combine both edge and lightness as she works to raise her client’s self-awareness and belief in their own unique contribution.

Felicity Lee

Felicity is a Chartered Occupational Psychologist and executive coach. Her areas of expertise include management assessment and development, team facilitation and coaching.

As part of the APOD team she is known for getting to grips quickly with the world of her clients. Working in an impactful and easeful manner she encourages reflection and action to move quickly towards superior performance.

Felicity has worked for clients from the private sector both in the UK and internationally in the Finance, Transport, Telecommunications, Retail and Insurance sectors including UBS, Deutsche Bank, Credit Suisse, B&Q, BP and St Paul Travelers.

Felicity appeared as a the psychologist for ‘The Apprentice, You’re Fired’ in 2006 and 2007 and was panel psychologist on the BBC1 Documentary, “What Am I Like? The Personality Test” in September 2004.

Julia Knight

Julia joined the team in 2007, contributing to the APOD Music process where she is able to combine her passion for music with occupational psychology.

A Chartered Occupational Psychologist with over 10 years experience working extensively with organisations in both the public and private sectors, Julia also lectures in occupational and organisational psychology at the University of Northumbria, Sheffield University and Aston Business School.

Julia’s work primarily focuses on three areas: developing individual and team performance, designing bespoke selection and assessment processes, and supporting performance management programmes.

As an active member of the British Psychological Society, Julia has appeared in The Guardian, The Independent on Sunday and The Daily Mail commenting on psychometric tests, selection interviewing and the influence of personality on career choice.

Julia is also an accomplished singer and musician and recently performed with Flamenco guitarist Paco Peña at The Royal Festival Hall. She has been the regular soloist with a North London choral group for several years and has featured in several recordings.

Kate Williams

Kate Williams is a chartered occupational psychologist who helps her clients develop their managers at a group and individual level through the application of psychology. She advises on topics such as culture, values, leadership, selection, assessment and personal development. An experienced coach and facilitator, she regularly leads leadership development and team building programmes for a number of world class organisations. Raising self-awareness and creating an environment that supports people in taking action, Kate has helped managers at crucial points in their careers.

Kate completed her Masters degree in Occupational Psychology at Birkbeck College, University of London. Starting her career at Ashridge Management College, she has been employed by a number of leading occupational psychology consultancies.

Kate now forms a core part of the APOD team as well as running her own consultancy from rural Wales.

Kate also leads programmes qualifying managers and HR professionals in the use of leading personality instruments such as the MBTI, FIRO-B, 16pf5 and CPI. She uses a wide range of psychometric tools in her work and she is regarded as an expert in the application of the Myers-Briggs Type Indicator and is a Neuro-Linguistic Programming Master Practitioner.